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Trendio Case Studies
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ChapStick: Category-Defining Lip Care Brand
$4M annualized revenue built in 11 weeks
A category-defining lip care brand had limited TikTok Shop traction and was looking for a more efficient marketing and sales channel.
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Digital-Native Fragrance Brand
15x weekly TikTok Shop GMV in 9 weeks
A digital-native fragrance brand with volatile TikTok Shop performance and limited content scale wanted to consolidate TikTok Shop as a scaled growth channel.
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JTV: Home Shopping Jewelry Retailer
$1.5M+ annualized revenue on TikTok Shop
A home shopping jewelry leader wanted to develop its business on TikTok Shop and capture a younger customer.
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Fabletics: Iconic Apparel Brand
$650K annualized GMV without paid media
An iconic apparel brand had experimented with TikTok Shop but struggled with volatility and limited predictability.
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Morphe: Iconic Cosmetics Brand
TikTok Shop GMV more than quadrupled in 16 weeks
An iconic cosmetics brand had tried multiple times to establish a presence on TikTok Shop but failed to scale past $20,000 GMV per month.
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Science-Driven Skincare Brand
200+ monthly affiliate posts (up from <10)
A prestige skincare brand known for clinical efficacy tapped Trendio to build its TikTok Shop operation from the ground up.
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Queen Cosmetics: TikTok-Native Makeup Brand
2x TikTok Shop GMV from March to August
A TikTok-native beauty brand was driving sales through organic posts but struggled to scale affiliate reach and impact.
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Lawless: Premium Makeup Brand
6x TikTok Shop driven GMV from March to August
A clean makeup brand aimed to reach younger customers, but traditional tactics fell short on TikTok.
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Shop Catalog: Publishing Brand
3x TikTok Shop GMV from October to April
A digital-first publisher saw early organic success on TikTok Shop but was overly reliant on a few author posts and product titles, making it hard to scale.
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KISS: Mass Market Beauty Brand
4x TikTok Shop driven GMV from October to January
A leading brand in the nails and lashes space had an early presence on TikTok Shop but struggled to scale affiliates or improve content quality.
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