6x TikTok Shop driven GMV from March to August

A clean makeup brand aimed to reach younger customers, but traditional tactics fell short on TikTok.

Designed and activated a scaled affiliate recruitment engine, tripling monthly video to over 500 — including multiple creators with over 1M followers.

Integrated top-performing affiliate content into paid campaigns, achieving ROAS >3.0 and CPA below $15.

Launched targeted promotional campaigns to amplify reach and drive conversion during key sales window.