3x TikTok Shop GMV from October to April

A digital-first publisher saw early organic success on TikTok Shop but was overly reliant on a few author posts and product titles, making it hard to scale.

Repositioned channel for growth with refreshed product mix, optimized listings, and targeted promotions.

Developed posting playbook to activate core author network and align content with commerce goals.

Scaled affiliate outreach to 12,000/month, doubling both creator volume and content productivity.

Overhauled paid media strategy, resulting in 2x improvement in ROAS.