$650K annualized GMV without paid media

An iconic apparel brand had experimented with TikTok Shop but struggled with volatility and limited predictability.

Selected 7 hero products with strong impulse and seasonal potential to anchor the TikTok Shop business.

Sourced over 2,700 affiliate videos, including 41% from Reach (>$3K L30D GMV) and 42% from Stretch (>$10K L30D GMV) creators.

Guided creators through the full content production process, including briefing, posting reminders, and authorization collection.

Restructured the promotional strategy to improve impulse conversion and maximize participation in TikTok Shop campaigns.

Grew the business 5x within 5 weeks, exceeding $54K in monthly GMV without any fixed-fee creator or paid ad investment.