TikTok Shop GMV more than quadrupled in 16 weeks

An iconic cosmetics brand had tried multiple times to establish a presence on TikTok Shop but failed to scale past $20,000 GMV per month.

Conducted full TikTok Shop audit to identify setup gaps and missed optimization levers.

Defined product mix, channel positioning, and affiliate targeting strategy.

Launched scaled affiliate outreach, reaching 2,000+ high-fit creators weekly; increased weekly video posts from 39 to 190 in just 8 weeks.

Defined and executed paid ads strategy, integrating spark codes from top-performing creators to maximize ROAS.

Built and activated promotion calendar and CRM strategy to drive repeat engagement and conversion more than quadrupling GMV in 16 weeks.