15x weekly TikTok Shop GMV in 9 weeks

A digital-native fragrance brand with volatile TikTok Shop performance and limited content scale wanted to consolidate TikTok Shop as a scaled growth channel.

Scaled content production from <500 to 1,700+ videos in 8 weeks, significantly increasing posting volume.

Upgraded creator sourcing and implemented re-engagement mechanisms to improve content quality and repeatoutput.

Redesigned GMV Max campaign structure to enable greater optimization and performance control.

Pre-seeded creators ahead of new product launches to accelerate initial traction.

Audited and improved shop setup to reduce fulfillment and customer service friction impacting SPS.