$4M annualized revenue built in 11 weeks

A category-defining lip care brand had limited TikTok Shop traction and was looking for a more efficient marketing and sales channel.

Trendio defined a product strategy combining evergreen products with limited editions and seasonal hits, and built a top-to-bottom financial projection covering GMV and full-funnel marketing value.

We invited over 80,000 creators and generated over 6,500 creator videos in 12 weeks, including videos from Reach and Stretch creators.

We set up an engagement model to drive repeat posting.

Our team designed and implemented paid ad campaign maximizing impact from GMV Max ads.

We set up a Marketing support strategy including CRM and promotioanl campaigns building a $4M annualized revenue business in 11 weeks.