4x TikTok Shop driven GMV from October to January

A leading brand in the nails and lashes space had an early presence on TikTok Shop but struggled to scale affiliates or improve content quality.

Assessed and optimized TikTok Shop setup to improve product discoverability and conversion.

Refocused assortment and promotional strategy to align with platform demand and affiliate behavior.

Scaled targeted outreach from <3,000 to over 20,000 creators/month, balancing micro and macro tiers for reach and ROI.

More than doubled high-impact collaborations — including 15+ creators per week with 100K+ followers and 14 driving $10K+ GMV on commission alone.

Redesigned paid media approach, driving a 4x improvement in ROAS through smarter spark code integration and campaign structure, drove a 4x improvement in ROAS.