2x TikTok Shop GMV from March to August

A TikTok-native beauty brand was driving sales through organic posts but struggled to scale affiliate reach and impact.

Defined growth strategy, built projections, and assessed end-to-end profitability with levers to improve margins.

Scaled affiliate outreach, increasing monthly videos from 250 to 600+, including 200+ live events.

Set up and activated TikTok Live’s to drive high-intent conversions.

Executed campaign plan with spark-code ads, delivering ROAS >2.5 and CPA <$13.

Launched CRM flows (abandoned cart, new and repeat buyers) to boost retention.

Shifted brand from organic-driven to performance-led TikTok growth.