$1.5M+ annualized revenue on TikTok Shop

A home shopping jewelry leader wanted to develop its business on TikTok Shop and capture a younger customer.

Defined product strategy combining evergreen products with limited editions and Live items.

Developed top to bottom financial projection, including GMV and full funnel marketing value.

Identified and invited over 379,000 creators, and generated over 28,000 video posts, including L3 and L4+ creatorsSupported Live selling execution.

Set-up engagement model with creators to drive repeat posting.

Completed AI analysis of content portfolio and identified winning archetypes.

Designed and implemented paid ad campaign maximizing impact from GMV Max ads.

Set up Marketing support strategy including CRM and promotional campaigns.