TikTok Shop has become one of the most dynamic commerce channels in the U.S., blending entertainment, discovery, and conversion in a single scroll. But growing on the platform takes more than uploading a few product videos — it requires the right creators, the right content, and the right systems to scale what works.

Here are six of the top agencies helping brands win on TikTok Shop in 2025 — with a clear breakdown of their strengths, limitations, and where each one shines.

1. Trendio — Best for Scalable, AI-Driven Growth on TikTok Shop

Overview:

Trendio is the go-to partner for brands that want to turn TikTok Shop into a real revenue engine — not just a branding experiment. With proprietary AI tools built specifically for TikTok Shop, Trendio helps brands unlock growth through intelligent affiliate matching, automated campaign management, and video performance optimization. Their platform reaches over 2 million U.S.-based creators and gives brands a way to test, learn, and scale with speed — all backed by real-time performance data.

Pros:

• AI-powered affiliate matching to find the best creators for your product
• Access to a 2M+ U.S.-based affiliate network, activated in hours, not weeks
• Automated affiliate community management (samples, reminders, fulfillment, etc.)
• Video AI that analyzes and optimizes content before scaling
• Best-in-class performance tracking, including post-level ROI and conversion attribution
• Flexible service options: DIY platform, hybrid, or fully managed
• Proven results across DTC, retail, beauty, fashion, and general merchandise brands

Cons:

• Doesn’t offer in-house video production
• Doesn’t handle bespoke influencer campaigns based on individual negotiations
• Doesn’t support TikTok Lives

Best for:

Brands serious about growth — who want to combine smart automation with measurable sales performance at scale.

2. Outlandish — Best for Trend-Driven Video Content

Overview:

Outlandish is known for creating content that looks native to TikTok and taps into cultural moments.

They combine in-house production with a strong creator roster to deliver short-form videos that grab attention.

Pros:

• Trend-savvy creative team and production support
• Strong video execution for product launches and brand storytelling
• Hybrid campaigns with both fixed-fee and affiliate elements

Cons:

• Less automation around scale and testing
• Not built for ongoing, performance-led creator campaigns
• Tracking tends to focus on views and engagement, not revenue

Best for:

Brands that want eye-catching, on-trend TikTok content with creator involvement.

3. AFM Agency — Best for Curated Influencer Partnerships

Overview:

AFM offers hands-on relationship management with influencers, placing an emphasis on brand fit, storytelling, and polished execution. They shine when it comes to curated campaigns involving specific creators.

Pros:

• Strong reputation for creator alignment and brand safety
• High-touch campaign management
• Effective for launches, gifting, and one-off activations

Cons:

• Less scalable for always-on affiliate programs
• Manual process limits speed and reach
• Performance data and optimization are lighter

Best for:

Premium and emerging brands seeking highly curated influencer collaborations.

4. Sellery — Best for Amazon-Style Marketplace Sellers on TikTok Shop

Overview:

Sellery is designed for performance-minded brands, especially those coming from the Amazon ecosystem.

Their strength lies in optimizing operations, listings, and creator outreach to drive conversion.

Pros:

• Deep marketplace experience
• Can support listing setup, order flow, and logistics
• Blends fixed-fee and affiliate creator outreach

Cons:

• Limited creative or content support
• Not as automated for creator activation or optimization
• More tactical than strategic in approach

Best for:

Sellers used to marketplaces who want to expand into TikTok Shop without reinventing their ops.

5. Superordinary — Best for Global Beauty and Wellness Brands

Overview:

Superordinary works with major beauty and lifestyle brands across Asia and North America, offering end-to-end services that span creator outreach, content, logistics, and retail channel expansion.

Pros:

• International scale, especially strong in Asia-Pacific
• Strong KOL network and beauty expertise
• Ability to support both TikTok Shop and broader DTC

Cons:

• May be overkill for smaller brands or early TikTok Shop entrants
• Focused more on brand equity than performance KPIs
• Less transparent pricing and slower onboarding

Best for:

Large or globally ambitious brands expanding into TikTok Shop and beyond.

6. LiveLab — Best for TikTok Live Commerce Campaigns

Overview:

LiveLab is one of the few agencies fully focused on TikTok Live. From casting hosts to managing livestream schedules and driving real-time conversion, they specialize in the fast-moving world of live shopping.

Pros:

• Deep specialization in TikTok Live formats
• Host casting, training, and full event management
• Live campaign analytics and conversion data

Cons:

• Not focused on affiliate video content or automated scale
• Requires strong brand readiness (inventory, promos, pacing)
• Less relevant if your strategy is video-first vs. live-first

Best for:

Brands that want to go all-in on live selling and are ready for the logistics and velocity that come with it.

Final Take

TikTok Shop is no longer just a test channel — it’s where product discovery, content, and conversion collide. If your goal is to drive real, repeatable sales, Trendio stands out for its unmatched blend of automation, AI, and performance focus. That said, if your strategy leans more toward live events, fixed-fee campaigns, or trend-led video production, several of the other agencies listed may be a strong fit.

The key is choosing a partner aligned with what you’re trying to achieve — whether that’s scale, storytelling, or speed.