One of the biggest challenges in TikTok Shop affiliate campaigns is not just finding creators—it’s finding the right ones. Too often, traditional outreach relies on blunt filters (follower count, location, category tags) that don’t capture the deeper signals of whether a creator is actually a fit for a brand. The result? Lots of invites sent, but too few accepted, and too much wasted effort.

At Trendio, we’ve taken a different approach. Our recommender system (described here) uses AI to look well beyond surface-level metrics. It matches brands with affiliates who not only align with the right audience and content style, but who also have a higher propensity to respond and perform once onboarded.

The impact is clear in the latest analysis:

When comparing outreach methods, affiliates invited through Trendio’s recommender accepted campaign invitations at up to 4x higher rates than those targeted with filter-based approaches. This isn’t just a bump in efficiency—it’s the foundation for scalable, high-quality content pipelines. More accepts from the right creators means more videos go live, faster, and from people who authentically connect with your brand.

And importantly, our recommender doesn’t just stop at improving response rates. Because it’s designed to prioritize fit and purchase propensity, the affiliates we bring in are also more likely to generate meaningful sales impact. Early performance data is promising, and we’re continuing to deepen our analysis to validate long-term ROI.

In short: the proof is in the eating. Better targeting leads to more engaged creators, more authentic content, and more scalable growth. That’s the Trendio advantage.